Catriona shares her experiences and fears in transitioning from working in a government and corporates to starting up her own business, a PR agency. As a PR consultant/PR Expert, her job has been putting other people on the spotlight, but after few years in business she learned to broaden her spotlight and in the process helped a bunch of people by sharing her expertise. She also talks about how to get publicity, shares about how telling our stories can help your personal and business development, getting emotional connections in social media, and talks about vulnerability and honesty to be authentic.
Learn more about Catriona Pollard of CP Communications at http://www.cpcommunications.com.au/.
Catrina Pollard is the founder and director of CP Communications, a well-respected and innovative PR and Social Media agency which merge traditional PR methodologies with cutting edge social media strategies. She is the author of the popular book from Unknown Expert: A step-by-step process for growing your profile and expanding your influence by becoming a recognized expert in your field using PR and social media.
LINKS & RESOURCES MENTIONED IN EPISODE:
Catriona on Twitter
Catriona on Facebook
Catriona on LinkedIn