May 31, 2018
Personal branding is key. Jeremy Slate, founder of the Create Your Own Life Podcast, specializes in using podcasting and new media to create celebrity. For him, boosting a company’s brand is more than just strategic visibility and conversion. He’s more focused on helping them identify their message and their mission and how they can express that. He adds that building a community around this goes a long way. He believes you can optimize personal branding and getting your message out through podcast guesting because you're building an asset that you can then put behind any business you want to do. He helps companies or entrepreneurs build awareness for what it is they're doing and creating that awareness on the right shows, promoted in the right way, and connecting with the audience in the right way.