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The Nicole Holland Show

Mar 22, 2018

The easiest and best way to keep your business stay on track when you feel lost is to back track and think about what you did and how you did it. Ari Meisel learned this from the ups and downs of his entrepreneurial journey that eventually lead him to discover the Less Doing method of productivity. This method essentially helps you work smarter instead of harder and still get optimal results. Ari has become a productivity master who helps his clients identify the bottlenecks in their businesses and move on to the next phase. Learn how he uses restriction to force innovation on entrepreneurs. --- Thank you to Lou Diamond of Thrive LOUD for introducing today's episode. What he loves about The Business Building Rockstars Show is it has spectacular guests, unbelievable lessons but most importantly, it has the best podcast host on the planet, Nicole Holland. He highly recommends you listen, enjoy and sit back in every episode. He says take everything in because BBR rocks. If you would like to introduce an episode and share your love for the Business Building Rockstars show, go to Ari Meisel of the Less Doing Podcast on Mastering Productivity I'm super excited to be having Ari Meisel with me to chat about the good, the bad, and the ugly of his journey. There are lots of ups and downs, but they started with the downs. These are things that a lot of people won't talk about. A lot of people don't want to talk about the times that things are difficult and the things that are challenging. They like to paint this rosy picture of having it all together. I'm inspired by Ari, and I'm inspired by what he's done. Even though he was a successful entrepreneur before that, things have gone up and down, and now he's killing it. Welcome to the show. Thank you very much for having me. Can you let us know a little bit that might not be in your bio?  I have a company called Less Doing, which is like Less Doing, More Living. We teach people how to optimize, automate, and outsource everything so that they can be more effective. Through coaching programs and business consulting, I work with entrepreneurs who have opportunity and access of what their infrastructural support to set up systems and processes that empower teams to make themselves more replaceable. Who are your ideal clients? At what point are people coming to you and being served at the highest level?  I have programs that go all the way from free up until many thousands of dollars for a day of consulting. We work with a growth company for the most part, so six figures to seven figures, seven figures to eight, and then eight and beyond. I know that covers everybody, but those subsets, when they're making that transition, is one of the challenging parts. A lot of times, what will grow a business to a certain point is the same thing that will keep it down and prevent you from moving onto the next phase. The most common things I see that we're dealing with companies that are between a hundred thousand and a million in revenue. Those companies are dealing with trying to up their level of the leads that they're getting and the ones that are converting, and then putting systems and processes in place to get a team doing what the entrepreneur does well. You help them identify those bottlenecks where things are stuck, and then automate or outsource the system that will get them through that And it's like, “That's done. What's the next bottleneck?”  We chip away. I always think of the Michelangelo quote about the David and the block of marble that they have to chip away the excess. A lot of times, everything that they need is there and what they're doing is good, but there's things that are getting in the way, so I remove obstacles and headaches. Let's go back in time, I believe to around 2006. I'd love for you to let us know where you are at in your life, what you were doing and how things came to a halt and that pivot point.  I was working in construction in upstate New York...