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The Nicole Holland Show

Mar 15, 2018

You may have heard of the old adage, “All men are created equal,” but apparently all women aren’t, especially with the way women dress. For many women, shopping for clothes and finding that perfect fit is the pot of gold at the end of the rainbow, that needle in the haystack, the lost city of Atlantis, you get the picture. Cricket Lee is revolutionizing the way women buy clothes by launching revolutionary fashion sizing for women's clothing called Fitlogic in which apparel is designed to make clothes fit consistently by size and shape, and standardized across brands to make the shopping experience easier for women. Her website has provided an online tool for women to find their perfect fit. --- Thank you to Cardiff D. Hall, author of Tide Turners for introducing today's episode. What he loves about The Business Building Rockstars Show is Nicole, first off is a rock star herself. The level and the depth of questions that she asks the guest are insightful and make you want to listen a little bit more as you drive or jog or walk, or whatever you do to listen to podcast. Her energy is contagious. If you would like to introduce an episode and share your love for the Business Building Rockstars show, go to Cricket Lee of Fitlogic on Bringing an "Impossible" Dream to Life Welcome, Cricket Lee. I am beyond excited to have you with us. I'm so excited to be here. Let's talk a little bit about NRF, about the Big Show. What did you find the most interesting or inspiring or exciting about the event? I was there for the event itself and for my own stage presence. I didn't get to look around a lot because I'm busy, but it was a magnificent show. I hated losing that opportunity. There were so many cool things there. They had 36,500 people or something. It was crammed. Three days of crammed people. The NRF did a wonderful job of taking care of the press. I wanted to see the key notes and Arianna Huffington, Tommy Hilfiger, and so many others. I have to give a big shout out to what Intel is doing in retail. Intel had this mind-blowing booth about what the technology that's coming into retail. They had this makeup mirror where the makeup artist can do a makeover for you after you choose your colors virtually. You touch the different colors and it puts it on your face. When you find some colors that are a perfect fit for you, they do this make-over while recording it. You get that video so you can be at home and be like, ”How did they create that?” So much innovation. What you do just go so much in line with that. However, you've been at this for a long time. Tell us about what you're doing, what you have created, that is amazing for women. Women are knowing about it, it’s on its way, but it hasn’t quite reached everyone yet. Why isn't it everywhere? That's the curiosity. You have been pushing for that. Tell us about Fit Logic, how it works, how you came up with the idea. I would love to dig into the journey that you've taken Because to stick with something so long and so passionately is something that most entrepreneurs will never do. For those people who have this vision and have this burning desire to bring something alive, I would love to dissect your journey and how you kept going no matter what. I started with the vision of creating clothing that you can buy online. I had this vision of a plasma screen and you could say, “I want a pair of white pants.” It would come up and you could buy it. When I had that vision, I didn't realize I was going to have to change everything about the way clothing was fit to make it work. I started my research, a major retailer let me research in their stores, Target. I watched women's buying habits. I saw them look at the younger styles. When they hit about 40 and they hit about a size ten, they would turn from the junior-looking clothing and go into the adult ladies clothing and they would walk out of the store. I learned that there's something about your body changes,