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The Nicole Holland Show

May 1, 2019

Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006. Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape -- which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central. Website Facebook LinkedIn Twitter Instagram Click Here to Tweet to Jason & Nicole How to Make a Video in Minutes Even If You Have Zero Experience No doubt you’ve noticed that videos are everywhere, from Facebook lives, to IGTV, to YouTube, to short fun videos that pop up as we’re surfing our favorite social media app. People love videos! Gone are the days where only the big businesses with even bigger budgets could create promotional videos and share them with the masses. Anyone with a smart phone and access to video editing software is capable of creating videos and using them in their marketing strategy. Social media has also leveled the playing field when it comes to reach. We can literally connect and share our message with hundreds of thousands of people from all over the world. So how can you leverage this power and weave videos into your marketing? Jason Hsiao of Animoto shares ninja video tips to get more visibility, leads and engagement with your videos, and how to easily get started even if you have zero video editing experience.     Why Videos Trump Other Forms of Online Content  There have been many interesting studies done in the last couple of years about the results you can achieve when you include videos in your marketing strategy. These tests tell us: People tend to remember six times the amount of information in video than from text Video gets shared 12 times more often than text 64% of people tend to make a purchase decision after watching a video Using videos in your marketing leads to tangible results. Video is compelling, it's visual, it's moving, it connects to people emotionally. But sometimes, with all the other constant changes taking place in the online marketing space, the idea of making videos can be daunting for small business owners. We have to ask ourselves if this is really worth investing in. But what the statistics bear out is that video is only growing in importance. We can safely assume that no matter how things continue to evolve, the video is wave isn’t coming, it’s here.   Anyone and everyone (including you!) is capable of creating videos even if they don’t consider themselves tech savvy. Now is the time to jump on the video wave! How to Use Videos to Amplify Your Current Marketing Strategy  For small business owners, we’re not referring to the big budget ad commercials you see on TV. We're talking about the short videos you see on social media. Video should be used as a regular form of communication with your audience. We're not just talking about one-off videos here. This isn’t a one and done strategy where you simply put together an introductory video and call it good. Just as you regularly email your followers or create posts on social media or blog content, videos should also be created and shared either as a stand alone piece of content or to enhance other forms of communication.   The Easiest Way to Get Started Making Videos  To get started with video, Jason suggests taking inventory of all the things -- blog content, products, services, testimonials, success stories, cast studies -- that already work in your business....