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The Nicole Holland Show


Jul 3, 2019

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, the Verge, Yahoo Finance, CBS Radio LA, and numerous other podcasts and publications. She is the author of 'Instagram for Business for Dummies', 'The Ultimate Beginner's Guide to Instagram' and 'Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy'. Website Facebook LinkedIn Twitter Instagram Click Here to Tweet to Jenn & Nicole Instagram best practices, secrets and hacks with Jenn Herman of Jenn’s Trends Ready to up your Instagram game? For many of us we realize the power of Instagram but how to harness that power for our businesses and beyond remains a bit of a mystery. Instagram expert and social media consultant, Jenn Herman of Jenn’s Trends shares insider instagram tips and tricks to improve your Instagram profile, feed, and Instagram story, plus little known Instagram best practices for raising engagement and leads. Jenn has been consulting with clients in various capacities to build strategy not just around Instagram, but around social media in general for many years. She has a loyal and engaged following on Instagram of over 17k. Her book, ‘Instagram for Dummies’ will be coming out later in 2019. Read on for 20 Instagram secrets to uplevel your Instagram profile in minutes.   How to do an Instagram live the right way  Instagram live has a limited life span  When it comes to Instagram Live, it’s important to remember it's a live broadcast. Just like you would do Facebook Live or Periscope, or whatever it is. Thankfully, Instagram makes the process super simple: press one button and you’re live. While the video is there in your Instagram profile, you can either share it or not. If you share it after the broadcast, it's still only “lives” for 24 hours, and then it's gone. It's not like a Facebook live that stays on your page forever. Instagram Live is very short form content in terms of its longevity. You can do up to one hour of live recording and then it will literally chop you off. It will end your broadcast after about 59 minutes and 59 seconds. A little timer starts flashing and you have 30 seconds left. It is one of those things where you have a limited capacity with it. So you do want to make sure you save it immediately after broadcast to your camera roll. How to save your Instagram live  You can repurpose Instagram lives to YouTube or Facebook or your blog post or whatever you want. You’ll have the MP4 version available after recording but you have to immediately, as soon as you end the broadcast, save it. To do this, there's a SAVE button in little white letters in the top right corner. You literally have to click that save button right then because if you don't, you cannot save it after the fact. Also, if it’s a long video, make sure you have enough space on your phone to download it. When you see a pop-up that says ‘Video Saved’ you know it’s been added to your camera roll. From there you can save it to your Google Drive or Dropbox. Additionally, if you had a guest on your live you cannot save the video. This may be a privacy or security concern if they haven't given permission to come on. They don't want you saving the video and repurposing it because of the type of outlet that it is with a 24 hour product. In that case, you’ll have to use a screencast recorder. After you go live, you share it for the 24 hours.