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The Nicole Holland Show


Jul 19, 2018

Deciding to take the stage to give a talk can be incredibly scary but Tricia Brouk knows just how to calm those fears and have you speaking like a pro! In this episode, Tricia shares how she leverages her unique style and diverse background in theatre, film, and television production to teach you how to overcome your fear of public speaking. Refusing to become a starving artist and determined to make her own dreams a reality, Tricia began her business building journey with zero overhead and doing things on her terms from an early age. Tricia Brouk is an award-winning director, writer for theater, film and television. In addition to her work in the entertainment industry, she applies her expertise to the art of public speaking. She’s the executive producer of TEDx Lincoln Square and has choreographed Black Box on ABC, The Affair on Showtime, Rescue Me on Fox, and John Turturro’s Romance and Cigarettes, where she was awarded a Golden Thumb Award from Roger Ebert. The series she directed, Sublets, won Best Comedy at the Vancouver Web-Festival. The documentary short she directed and produced This Dinner is Full, was official selection at The New York Women in Film and Television Short Festival, as well as the NYC Independent Film Festival. She also hosts The Big Talk a podcast on iTunes, where interviews people who talk for a living. Nicole: It's my pleasure having you on the show today! My audience heard your bio and it was a lot of this film, directorial and choreography stuff, which is amazing.I wonder if you can just give us a little overview of what you're doing on a day to day basis to help entrepreneurs and business owners grow their message, positioning and businesses. Tricia: Absolutely. Well, I think when you're an entrepreneur and you have an important message to share (which is why you became an entrepreneur) the best way to create credibility for yourself is to have a keynote or a signature talk. If I can help entrepreneurs craft and deliver a talk that is from the heart, it will organically drive business to you. I help them identify what their idea is. I help them craft that talk so that it's not a sales pitch necessarily, and then I help them perform it so that they are vibrant and captivating and authentic from a stage. Awesome. How did you wind up getting into this area and into entrepreneurship in general? I do. I moved to New York City when I was 20 years old to pursue a career in concert dance and I had zero interest in being a starving artist.   I did not think that was sexy at all! I thought, how can I make money, on my terms and not be waiting tables because that's hard on the body. As a dancer, the last thing you want to do is be on your feet all day after class. I realized that if I could create a scenario where I had zero overhead but I was still working on the same things that made sense to me with the body, that might align. I started an in home personal training company called Brouk Moves. I was working with people in their homes. I had zero overhead. They bought all the equipment and it was going really, really well. I was able to pursue my career in dance and still make a living and but be able to not live the life of a starving artist. Then I realized, I'm starting to go on tour now, so how do I make money while I'm on tour making money? That's where I started bringing in consultants. Now 27 years later, I have a fitness company that is a well oiled machine and we provide in home personal training to busy New Yorkers. In order to continue to grow and stay competitive in a very saturated personal training market in New York City, I've now added personal chef services. That is what has kept me unique and fresh compared to all the other personal training companies. I've always worked for myself and I've always known what it means to scale and to be able to make money so that I can stay an artist. Now cut to two years ago I was doing my thing in showbiz, making movies, producing theater, film,